- GW Home
- Our Location
- Admissions & Aid
- GW Experience
- Faculty & Staff
In addition to the extracurricular entrepreneurial activities we offer through the Office of Innovation and Entrepreneurship, we encourage students to explore academic courses with our colleagues from within all ten schools here at the university. Entrepreneurial education helps many students to familiarize themselves with some of the very basic and key concepts of the business side of entrepreneurship.
Below is a sample of the current offerings on campus. You can find more information for the courses by visiting the University Bulletin or by contacting the departments directly.
Courses Listed by School
HSSJ 4198/CRN: 86947 - 3 Credit Hours (
: Melanie Fedri, GW's Coordinator for Social Entrepreneurship)
Gain: (1) familiarity with social entrepreneurship and its best practices; (2) conceptual and hands-on understanding of the tools used to evaluate efforts; (3) deepened interpersonal skills that are critical to engaged action; (4) a portfolio that articulates personal strengths and serves as a guide-post for decision-making.
PPPA 6033 - 3 Credit Hours
The use of business methods by nonprofit organizations, commercialization in the nonprofit sector, and the relationship between nonprofit and for-profit entities in pursuing social purposes. Case studies.
PPPA 6031 - 3 Credit Hours
: M. Worth
Historical, legal, and social foundations of the nonprofit sector. Developing organizational strategy and capacity; managing staff, boards, and volunteers; financial management; fund raising, marketing, public advocacy, and other external relations; partnerships and entrepreneurial activities; measuring performance; and policy issues.
MSTD 6102 - 3 Credit Hours
Basic concepts of general accounting; fund accounting for nonprofit organizations; budgets and budget systems; use of the budget as a management tool; long-range planning; income sources; other financial management concepts.
PPPA 6053 - 3 Credit Hours (
: M. Newman)
Intensive analysis, using the case study approach, of concepts and principles used in the not-for-profit sector for financial management purposes. Disciplines of accounting, budgeting, operations control, management, and auditing are integrated into comprehensive management control systems and include issues of system design and implementation.
HSSJ 1150 - 3 Credit Hours
Since the 1950s, there has been enormous expansion of nonprofit organizations around the world that shows no signs of slowing down any time soon. Currently, around 12 billion USD are given globally to non-profits from international entities (such as the United Nations and the European union), national and local governments, foundations, and private donors. NGOs, large and small, are becoming premiere providers for the delivery of social services, healthcare, education and other service-oriented endeavors, especially in hard to reach communities. Thus understanding how NGOs are formed and managed is crucial for anyone planning on working in the field, or even in government where services are contracted out to NGOs. We will begin the class by reviewing the structure of NGOs and their organizational culture before delving into how NGOs are managed by focusing on case studies and on-site field experiences with NGOs.
FA 6293 - 3 Credit Hours
A critical guide for understanding the infrastructure of the art world through analysis of various sustainable models of contemporary art practice for young artists. Establishing practical modes of criticism, promotion, fundraising and entrepreneurship in relation to exhibiting one's work, seeking venues, conducting studio visits, managing budgets, and writing grants, press releases, and artist statements. Restricted to Graduate students only. (Same as FA 2193).
ECON 6255 - 3 Credit Hours
: N. Vonortas
Economics of research and development; innovation and growth; the role of government in the development and use of new technology.
MSTD 6101 - 3 Credit Hours
Overall operation of the museum: legal status of the museum and its obligations to the public; governance, staffing, policymaking as a nonprofit organization. Theory applied to practical situations.
PPPA 6032 - 3 Credit Hours
: M. Worth
Fundraising for nonprofit organizations and the management of relationships between donors and recipient organizations. Positioning the organization for fundraising; roles of staff and volunteers; principal techniques for identifying, cultivating, and soliciting donors; ethical principles; emerging trends; and relevant policy issues.
PPPA 6062 - 3 Credit Hours
: J. Firschein
This course examines the policy and practice of community development, including how private sector developers and lenders work with nonprofits, foundations, and the public sector to promote sustainable affordable housing, economic development, and other community-based projects that meet both financial as well as social impact criteria. This category of finance and development is intended to help people and communities just outside the margins of conventional, mainstream finance join the economic mainstream - and to help the economic mainstream enter emerging opportunity markets. The course explores different types of community development opportunities, including affordable housing, charter school, community caility, small business lending, and nonprofit real estate projects. The course also addresses emerging trends that are likely to affect community development policy makers and practitioners, including transportation oriented development, "green" development, use of technology, comprehensive community initiatives, and new ways of raising capital for community development projects.
PPPA 6063 - 3 Credit Hours
This course examines the role of the public and nonprofit sectors in supporting corporate and investor activities that are intended to have social and environmental, in addition to financial, benefits. These activities - often referred to as "corporate social responsibility" (CSR) and "impact investing" - have been described as having significant potential to create social benefits in addition to being in the financial best interests of the corporation or investor. At the same time, some critics of these activities have said that they are less about producing social benefits and more about marketing private sector activities that are primarily designed to produce corporate financial gains. The course explores what is meant by these two terms, what steps the public and nonprofit sectors have taken to support the wide range of activities that these terms encompass, and what have been the results of this work both in the United States and in other countries. The course also addresses emerging trends that tare likely to affect the public and nonprofit role in CSR and impact investing in the future.
SEAS 6100 - 3 Credit Hours
Introduction to design and management of technology; Law of Diffusion of Innovation; identification of fundamental engineering design limits; sustained vs. disruptive engineering and technology, best practices from innovators and visionaries; engineering solution at the prototype protections; transformative technology and assessment from a holistic and global view point; application of the lean start-up approach to real-world challenges including sustainability.
SEAS 6200 - 1 Credit Hour (
: Richard Stroupe)
Starting a new venture is a daunting task. From developing a solid business plan to creating effective “pitches” for seed funding to understanding corporate structures, SEAS-6200 Launching Technical Ventures (LTV) explores the lean startup management practices while providing insights and lessons learned on how to avoid common mistakes associated with launching new businesses. Through lecture and case study method we will explore the fundamentals of building the organization and capabilities necessary to launch and nurture early stage ventures. In addition we will utilize past performance of other technology ventures, DC area entrepreneurs & venture capital professionals for lessons learned and class discussion.
EMSE 6992 - 3 Credit Hours
: R. Millar
Selected topics in engineering management and systems engineering, as arranged. May be repeated for credit. Prerequisite: permission of instructor.
EMSE 6026 - 3 Credit Hours
Essential features of technology-based companies from the entrepreneur's point of view. Team preparation of a simulated business plan for a technology-based company. Designed for those working in technical firms and for government personnel who depend on technical firms as suppliers. (Spring, odd years)
CE 1020 - 1 Credit Hour
The science underlying the basic processes that gave rise to the world we live in and that maintain its viability for human life. Ecosystem-functioning environmental issues, such as greenhouse gas emission and ozone, with current efforts to resolve them. Technological innovations in the context of sustainability.
MAE 2170 - 3 Credit Hours
Economic systems and emergence of the free market; role of the patent system in the industrial development of the United States; constitutional foundations; evolution of the U.S. patent system; lankmark litigation; impact on future innovation; international aspects; the likely future of the patent system.
EMSE 6545 - 3 Credit Hours
Instructor: C. Gayton
Legal issues regarding control of behavior, information security mechanisms, and information systems engineering in connected enterprises. Specific laws and regulations governing Internet and on-line activity, juristictional challenges associated with networked computing, and business law in cyberspace.
BME 6481 - 3 Credit Hours
The course is intended to provide students with an introduction to legal issues pertinent to medical device regulation. Topics addressed will include device classification, general and special controls, quality system regulation, 510(k) submissions, premarket approval applications (PMAs), clinical trials, investigational device exemptions (IDEs) and medical device reporting (MDR), recalls, labeling and advertising, enforcement, and emerging legal issues. The course will also provide a short introduction to pharmaceutical regulation.
Creativity and Innovation
MGT 6286 - 3 Credits
How organizational culture encourages or discourages creativity in individuals and teams and how organizational policies support or undercut innovation. Methods for developing and strengthening creative ideas and innovative action. Factors such as breakthrough design that encourage creativity and support innovation. Students examine and assess, on both personal and organizational levels, the bases of and propensity for creativity and innovation.
DC I-Corps Fed Tech
MGT 6298 Section 10 - 3 Credit Hours
Instructor: Bob Smith
Fed Tech provides business and engineering students with a hands-on experience in building successful businesses that commercialize cutting-edge technologies from federal labs like NASA and the Naval Research Laboratory. Under the supervision of experienced entrepreneurs, students use Lean Startup business development methodologies to explore the commercial viability their technologies. The program includes practical experience in entrepreneurship, technology transfer and market research. Promising businesses have the opportunity to license the technology they worked with and enter the DC I-Corps Accelerator program to continue to build their startup.
MBAD 6265 - 3 Credit Hours
Instructor: Ellen Zavian
This course focuses on the total enterprise creation process: starting with an introduction to the creative and innovative practices, lifestyle commitment and the skills necessary for entrepreneurial success. This course seeks to help students develop the skills and knowledge that will enable them to be effective as entrepreneurs, members of entrepreneurial teams, intra (entre) preneurs and managers of intrapreneurs. Come explore how to identify and develop solutions to the most common leadership and personal challenges faced by entrepreneurs.
MGT 4102W - 3 Credit Hours (CRN: 85917)
Instructor: Sheetal Singh
Have you ever wanted to start your own venture? Entrepreneurship course at the School of Business can help you develop your ideas or generate new ideas and turn them into viable business plans. The course addresses all the key questions you will ask in the process of setting up your venture: Is the idea feasible? Is this the best business model? How do I put together a great team to take it to market? How do I market my idea? How do I write a business plan? How do I fund my venture? The course uses methodologies (cases, interviews with entrepreneurs, interviews with investors) that encourage practical learning allowing students to develop skills that are directly applicable in real world scenario.
Family Business Management
MGT 6284 - 3 Credits
Challenges of managing a family business: risk strategies; successor development and succession planning; stages of family business growth; family motivations and goals. Field projects provide hands-on experience.
Management of Technology and Innovation
ISTM 6224 - 3 Credits
Business, technological, economic, and political factors that influence the development and deployment of new technology products, processes, and services. Concepts and practices useful in managing technology and enhancing corporate innovation, corporate organizational alternatives, new approaches, and sources of competitive advantages. Prerequisite: M.S.I.S.T. candidacy or departmental approval.
Social Entrepreneurship That Matters
MGT 4900 - 3 Credit Hours (Undergraduates)
Instructor: Ayman El Tarabishy
A new type of entrepreneur is evolving, one that innovates for solutions, not just for profits, and is eager to do well while doing good. Learn about Social Entrepreneurship in conjunction with a real-life practice, Lemonade Day-DC. Lemonade Day is powered nationally by Google for Entrepreneurs and will take place in 50 cities across the country this year. Students will be challenged to learn practical business skills, give back to society and use business to solve the world's problems. Explore the principles of shared value creation and have the opportunity to take Lemonade Day-DC to the next level and make a lasting impact on the entire DC community.
Small Business Management
MGT 4101/6292 - 3 Credit Hours
Instructors: George Solomon, Ayman El Tarabishy
Do you have family owned small business or do you plan to start your own small business? Small Business Management course at the School of Business answers all the questions you might have about starting or acquiring a new business. Focus is on effective management, including the essentials of planning, organizing, financing, marketing, and controlling the smaller enterprise. The course allows you to learn from real world decisions that you will make by running your own firm for eight years using a simulation. The course also introduces you to several small business owners to help you learn from their experience and challenges.
MGT 6283 - 3 Credits.
Capstone course for the small business/entrepreneurship concentration. Student teams assist companies in upgrading strategies. Prerequisites: MBAD 6265, MGT 6281, MGT 6282 and/or permission of instructor.
MGMT 6294 - 3 Credit Hours (Graduate Students)
Instructors: George Solomon, Ayman El Tarabishy
This is a capstone course for the small business/entrepreneurship concentration in the GW MBA program. The students gain hands-on experience by teaming up and assisting various startups in upgrading their strategies.
ISTM 6223 - 3 Credits
Case studies on the innovation–entrepreneurship processes used to launch and build new ventures based on information technology and on technology more broadly. Organizing for innovation, raising venture capital, managing the small technology-based venture, marketing technology products and services, intellectual property considerations, and new venture proposal development. Prerequisite: M.S.I.S.T. candidacy or departmental approval
New Venture Initiation
MGMT 6293 - 3 Credit Hours (Graduate Students)
Instructor: George Solomon
The New Venture Initiation course focuses on the essentials of planning a new business venture, the sources of financing, the evaluation of alternative new business ventures, and the analysis of business functions. One of the features in this course is the creation and analysis of startups' business plans.
New Venture Financing
MGT 6293 - 3 Credit Hours
Instructor: Theodore Barnhill
A course like the New Venture Financing will take you as a graduate student through the fundamentals and practice of due diligence and screening of early-stage investment opportunities.
Women's Entrepreneurial Leadership (WEL)
MGT 4001, CRN 47299 - 3 Credit Hours (Undergraduate/Graduate)
Instructor: Hot Mommas® Project
Business and non-business majors welcome. WEL is a fast-paced class providing access and knowledge for students looking to develop and implement their ideas within an entrepreneurial or “intrapreneurial” environment. WEL is the recipient of the National Excellence in Entrepreneurship Education Award. In this class, you’ll gain and master real-world skills as you:
- Develop a plan for a business venture
- Develop a relationship with a mentor
- Develop your skills and knowledge about leadership
Course will not be offered in the Fall.
MGT 3300W - 3 Credit Hours
Students develop the knowledge and ability to launch their own venture. The entrepreneur and the process of entrepreneurship; key aspects of entrepreneurial success, from idea generation and development to launching a firm. Practical skills applicable to real-world scenarios.
MGT 3302 - 3 Credit Hours
Instructor: Kevin May
The process of turning a web, mobile, or wearable business idea into a validated, repeatable, and scalable business model using lean startup methodologies. Topics include testing and user feedback, technology basics, promotions, and tracking core metrics.
ISTM 6223 - 3 Credit Hours
Instructor: R. Donnelly
Case studies on the innovation-entrepreneurship processes used to launch and build new ventures based on information technology and on technology more broadly. Organizing for innovation, raising venture capital, managing the small technology-based venture, marketing technology products and services, intellectual property considerations, and new venture proposal development. Prerequisite: M.S.I.S.T. candidacy or departmental approval.
MGT 6280 - 3 Credit Hours
In exploring the "entrepreneur as a phenomenon," students will be exposed to the theory and experiences associated with entrepreneurs, entrepreneurial acts, and entrepreneurship in all organizational settings - large, small, public, and private.
MGT 6283 - 3 Credit Hours
Capstone course for the small business/entrepreneurship concentration. Student teams assist companies in upgrading strategies. Prerequisites: MBAD 6265, MGT 6281, MGT 6282 and/or permission of instructor.
MGT 6285 - 3 Credit Hours
Theory and practice of social entrepreneurship. The power and limits of social entrepreneurship as a tool for creating sustainable and scalable social impact.
MGT 6290 - 0-3 Credit Hours
Instructor: J. Bailey
Experimental offering; new course topics and teaching methods. May be repeated once for credit.
MGT 4102 / ISTM 4900 - 3 Credit Hours
Key aspects of entrepreneurial success, from idea to development to launch, including opportunity identification, feasibility analysis, industry analysis, business models, venture funding, and mentor relations.
Business and Innovation
MBAD 6297 - 1.5 Credit Hours
Innovation as a core business process involving technological, market, and organizational change. Strategic decisions, capabilities, and moves made or developed in established firms to create, deliver, and capture value. Restricted to World Executive MBA students.
Management of Tech and Innovation
MBAD 6253 - 1.5 Credit Hours
Business, technological, economic, and political factors that influence the development and adoption of new technology. Management concepts and practices useful in enhancing corporate innovation. Corporate venture divisions and organizational alternatives.
Business Law: Enterprise Organization
ACCY 4601 - 3 Credit Hours
The legal aspects of organizing, financing, and operating an enterprise: agency, partnerships, corporations, securities regulation, insurance, secured credit financing, and commercial paper. Prerequisite: ACCY 2001.
Telecommunications and Enterprise Networks
ISTM 6203 - 3 Credit Hours
The technologies and applications of telecommunications systems in teh commercial and public sectors with emphasis on wireless, mobile, and Internet communication protocols. systems technology and configurations to support business application requirements are evaluated. Functional characteristics of network technologies. Prerequisite: M.S.I.S.T candidacy or departmental approval.
ISTM 6233 - 3 Credit Hours
Exploration of new developments in scientific and technological innovation, including automation, energy, medicine, bioengineering, social science, information technology, and space. Emphasis on forecasting these technological advances and assessing their economic and social effects. The role of advancing technology in driving social change.
ISTM 6239 - 3 Credit Hours
Capstone course integrating the field of management of science, technology, and innovation. Commercialization of technology in the private sector and the impact on competitiveness. Implementation of technology in the public sector. Technology development, from new product concept to utilization. Prerequisite: ISTM 6224 or MBAD 6253; ISTM 6232 or ISTM 6233 or permission of instructor.
MKTG 3142 - 3 Credit Hours
Instructor: S. Hassan
Social, cultural, and psychological factors influencing the behavior of consumers. Models of buyer behavior, consumption patterns, market segmentation, attitude formation and change, brand loyalty, adoption of innovations, and store choice decisions. Marketing management and public policy implications of consumer research. Prerequisite: BADM 3401.
Money and Capital Markets
FINA 3301 - 3 Credit Hours
Instructor: M. Hwang
The process of capital formation in a free enterprise economy, with special emphasis on factors affecting the level and structure of interest rates. Money market, capital market, and derivative contracts (futures and swaps) are evaluated from both investment and financing perspectives. Prerequisite: BADM 3501.
Ethics and Business
SMPP 6291 - 3 Credit Hours
An in-depth, comprehensive exploration, analysis, and evaluation of specific for profit and non-profit organization values, approaches, and outcomes related to multiple ethical ideals, systems, and practices.
PUBH 6590 - 3 Credit Hours
Examine innovative organizations created to improve people's lives and contribute to improved social and economic conditions. Course emphasis on how such organizations are started, how they are sustained, and the various business models that are adopted to achieve an organizational mission.
HSCI 2109 - 3 Credit Hours
Examination of new technologies, health care delivery models, and the phenomenon of sophisticated consumers. Assessment of the impact of science, technology, ethics, and government on the provision of health care.
EHS 6211 - 3 Credit Hours
Consideration of telemedicine in a multidisciplinary format toward innovation and entrepreneurship in the fields of medicine, public health, engineering, and business.
HSCI 6241 - 3 Credit Hours
An overview of global business principles related to health care systems: the management of patient-centered care delivery, marketing, finance and fiscal management principles, information technology, and quality improvement.
IAFF 6142 - 3 Credit Hours
Examination of the relationship between invention (inception), innovation (first application), and dissemination (diffusion) of technological knowledge; focus on the technological environment prevailing in the major developed market economies.
IAFF 6502-18 - 1 Credit Hour
The mobile phone is rapidly bringing communication to the most remote areas of the world. NGOs, governments and companies alike are beginning to realize the potential of this ubiquitous tool to address a variety of global challenges. This one-credit weekend skills course will explore successful applications that facilitate economic transactions, transform agricultural processes, support public health campaigns and connect learners to educational content. It will also critically engage with issues of equity, privacy and access. Participants can expect a dynamic learning environment with a number of real-world case studies, custom animations and video tutorials, and practical simulations to apply new skills and strategies.
IAFF 6502-21 - 1 Credit Hour
Twenty years ago, the Internet and cell phones fundamentally changed how humans communicate with each other and exchange information. Now, new technologies like drones, 3D printing, and sensors are primed to revolutionize the way that we interact with our physical world. These new technologies present a range of new opportunities and challenges for the global development, public health, and humanitaria communities. This skills course will attempt to address questions like: What solutions are currently working and why? Can these technologies deliver big impacts while providing significant cost savings? How might they be introduced inclusively into communities and benefit the world's most marginalized individuals so as to not augment the digital divide. This course will provide a basic introduction to the technical fundamentals of 3D printing, drones, and sensors and assist students in connecting with appropriate communities in Washington DC and beyond for exploration. It will also consider various obstacles to adoption including: issues of equity and cost, supply challenges, insufficient electricity and internet coverage; maintenance and training hurdles; legal and intellectual property issues and more. Students can expect a dynamic learning environment with a number of real-world case studies, custom animations and video tutorials as well as practical activities designed to apply new skills and strategies.
IAFF 6502-21 - 1 Credit Hour
Organized as a two-day weekend workshop, this course will provide participating students with an overview of microfinance (MF) - providing financial services to low-income families - with a specific focus on the group lending methodology known as "village banking", which is praticed in over 800 MF programs worldwide. This workshop will cover (1) the need for microfinance, (2) dimensions of the global microfinance movement, (3) how poor households use small loans, (4) principals that enhance successful microfinance programs, (5) how MF institutions are organized, staffed, financed, and audited, (6) how to measure the economic and social outcomes/impact of these programs, and (7) building a case for how microfinance is destined to eliminate severe poverty worldwide by the year 2040. Microfinance has become the largest movement in the history of international development, with some 10,000 practitioner institutions (MFIs) and a current outreach to nearly 200 million low-income families on five continents.The workshop is intended to give students a basic understanding of the elements and issues involved in microfinance so they can better consider (1) job and career opportunities offered by this rapidly-expanding movement, and (2) explore the potential for collaboration/partnership between microfinance and other development sectors such as food security, housing, education, health, foreign trade, human rights, women's empowerment, and political security.
IAFF 6502-24 - 1 Credit Hour
This skills seminar will introduce students to the practical frameworks and tools used in the project management lifecycle: initiate, plan, execute, monitor/control and close-out. Students will work in teams and be evaluated through the use of workshops, readings, quizzes and a final assignment. Drawing upon case studies from national security and other disciplines, the course will give students the foundation to help ensure a group effort they enter can be delivered on time, within budget, and with the promised benefits.
IAFF 6502-27 - 1 Credit Hour
Instructor: E. Cole-Bayer
The goal of this course is to learn survey research methods by constructing a valid and reliable online instrument, collecting data, analyzing the results, calculating the margin of error, and presenting the findings (in a power point presentation). We will also discuss the ethical issues of survey research.
IAFF 6518-11 - 6 Credit Hours
Sustainable energy development efforts have expanded rapidly around the world over the past two decades. Regions, nation-states, financial institutions, NGOs, cities and communities across the globe, motivated by challenges such as energy poverty, energy security and climate change, have begun to lay the groundwork for a lower carbon energy future to be built around renewable energy technologies and more energy efficient practices. This course will explore these efforts through three overlapping frames: the deployment of renewable energy technologies, the political, economic and governance structures which inform and constrain such deployments and the social impacts of such deployments. A guiding thesis will be that the barriers to more comprehensive and equitable sustainable energy development are primarily social, political and economic rather than technological.
LAW 6512 - 2 Credit Hours
Intellectual property law in terms of its challenges to federal government procurement rules. Competing policy demands for innovation, transparency, and sound public investment in the intersection of intellectual property law and federal procurement rules. (Problem assignments) International Law.
LAW 6621 - 4-6 Credit Hours
Under faculty supervision students assume substantial responsibility for advising small businesses and nonprofit organizations. Students interview and counsel clients; draft incorporation, limited liability company, and partnership documents (such as articles of incorporation, bylaws, articles of organization, operating agreements, and partnership agreements); research local licensing requirements and zoning laws; review and draft contracts and leases; and advise on basic intellectual property issues, tax problems, and related matters. Prerequisites: LAW 250 and 6300 and permission of instructor. LAW 6472 and 6474 are recommended. The grade of H, P, LP, or NC is given for this course. Students may enroll concurrently in this course and LAW 6668 only with permission of both instructors.
CPS 2104 - 3 Credit Hours
Theoretical and practical need to understand and use the concept of teams in complex organizations. How officers and leaders can use teams and resolve conflict within teams. The teaching techniques and skills required to develop and direct teams within one's department, across jurisdictions and outside organizations. Tools for assessing and dealing with conflict. The nature, prevention, and control of the stress and burnout syndrome.
PSLX 6225 - 3 Credit Hours
Business Entities addresses the topic of business entities and includes various related business law topics. Students will examine the principles relating to the key forms of business entities including sole proprietorships, partnerships, limited liability companies, and corporations. In addition, students will explore securities regulation, antitrust, consumer protection, bankruptcy law, and the regulation of business. Paralegal students will acquire the tools to be effective, contributing members of business entity and transaction pratices. This course serves as the foundation to the Legal Concentrations, all of which have elements that draw from this course.
PSPB 6203 - 3 Credit Hours
This course focuses on every aspect of the business of publishing, including departmental budgets, contracts, marketing plans, sales and distribution, subsidiary rights, supply management, inventory control, financial reports. It also studies broad issues of strategic planning, departmental coordination, personnel management, and leadership.
PSPB 6207 - 3 Credit Hours
Marketing trade and scholarly books. The interaction of marketing departments with authors and with editorial, production, sales, and finance departments.
PSPB 6271 - 3 Credit Hours
In this course, students will explore the basic concepts of sales management and strategy. They will also look at the more complex job of positioning a book from acquisition to editorial concept in ways that are designed to enhance sales opportunities. Students will develop an appreciation for the distinction between sales and marketing while they are also learning the best ways to foster productive interaction between the two disciplines to maximize profitability and distribution opportunities. The class will cover a variety of skill sets and concepts, including the implementation of market-driven acquisition strategies, managing and motivating commissioned sales representatives, cultivating relationships with buyers and distributors, pitching books to both wholesaler and retailers, positioning the editorial and design elements of a book to enhance sale ability, and exploiting special markets.
PSPB 6272 - 3 Credit Hours
One of the four P's in the marketing mix, promotion represents the communication of information about the publisher's books with the goal of generating a positive customer response. Students will spend time examining effective promotional strategies, referencing case studies and best practices as well as failed campaigns, to arrive at definitions of success. With an eye towards a changing landscape, as independent stores become less of a force, traditional direct mail achieves increasingly smaller response rates, and book review sections in major newspapers disappear, students will examine new publicity and promotion alternatives that exploit the powerful new media that is available to them. From author videos, Google AdWords, and eblast promotions to book clubs, review media, and fan events, the class will combine creative and practical strategies that take advantage of the most effective tools available.
PSPL 6206 - 3 Credit Hours
Public services in the United States are increasingly delivered through multi-agent and multi-sector networks. These relatively new delivery systems raise interesting challenges for maintaining accountability and transparency. This course will examine policy and implementation issues in privatization, contracting-out, competitive sourcing, and public-private partnerships as methods of delivering government services.
PSUS 6204 - 3 Credit Hours
Legal Frameworks addresses the legal environment in which planners operate. The course gives detailed attention to the implementation of innovative design techniques, urban adaptation strategies, and publi-private partnerships.