Program Materials

Videos

These short videos from Steve Blank provide helpful tips and examples for preparing for your customer interviews:

  1. Pre-Planning Pt. 1 (4:55)
  2. Interviews Pt. 1 (5:40)
  3. Interviews Pt. 2 (3:49)
  4. Asking the Right Question (2:37)
  5. Assuming you know what the customer wants (1:56)
  6. Understanding the Problem (the right way) (3:22)
  7. Customers Lie (2:37)
  8. The Distracted Customer (3:12)
  9. Engaging the Customer (3:37)
  10. Customer Empathy (2:25)
  11. The User, the Buyer & the Saboteur
  12. Death by Demo 1 (2:18)
  13. Death by Demo 2 (1:45)

For a more detailed explanation of Customer Development and the Lean Startup, here are some short videos of Steve Blank from the Kauffmann Founders School. 

Textbooks

VPDesign

Value Proposition and Design

Authors:  Alexander Osterwalder, Yves Pigneur, Greg Pernarda & Alan Smith

A free download of the first chapter of the book is available at https://strategyzer.com/value-proposition-design?_ga=1.152090042.2059273423.1389715841

Talking to Humans

Talking to Humans

Author: Giff Constable

A free download of the book is available at http://www.talkingtohumans.com/                 

BMG

Business Model Generation

Authors: Alexander Osterwalder & Yves Pigneur

A free download of the first chapter of the book is available at http://businessmodelgeneration.com/book

The Startup Owners Manual

The Startup Owner’s Manual

Authors: Steve Blank & Bob Dorf